5 Lead Generation Ideas To Try This Month

Lead Generation is still the biggest stumbling block for marketers. It is and probably always will be the issue which they are under pressure to deliver on consistently.

Ad when the leads are consistent, then next thing will be to question the quality of them.

It is an endless cycle which can be influenced by seasonality and oficurse the quality, depth and variety of your marketing campaigns which have a designed purpose to generate website traffic, which creates commitment and can develop in to genuine leads for the sales people to follow-up with or work on.

When we say to try this month, that is a bit loose. No process is going to change overnight and be the sudden answer to an influx of new leads. But it can be the start of the road to extensive lead generation by planting the seed.

You may be working with some of these strategies to an extent, but this can guide your direction in terms of which areas to focus on more diligently and the ideas which are becoming saturated or out-dated and not working as effectively as they once were.

1. Content Marketing

Though it is just a game of words but this is something that contribute a lot in generating B2B leads. You just need to understand the interests of your target audience that what they want to read, see and listen to. For instance, play with words in a way that makes the content interesting for your audience to read, upload pictures and videos which serves in the best interest of your clients. You can implement website visitor tracking software to identify new leads from the success of the traffic and people who have engaged with your content.

2. Keep Your SEO Strategy Sharp and Updated

It is because most of the search engines keep on updating their algorithms which is highly responsible for your ranking over there. Let’s consider Google which has made around 10 changes in its algorithm throughout the year of 2018. So, you need to make sure your SEO strategy is always updated as per the algorithm changes of search engines. Remember, if you are not appearing on the first page of Google search then there is almost an 80% chance of not generating B2B leads as you could if appeared on the first page.

3. Keep Social Media Accounts Updated

Social media accounts are where you need to be updated at first if you want to keep your clients notified about every event or changes. For instance, your LinkedIn or Facebook or Twitter should be all updated as it allows more targeted approach by refining the lead generation process. Since people are using their social media accounts more than they follow any other thing so make sure every notification is fully updated there. It is because generally people find it fake news if they don’t see anything on your social media accounts.

4. Keep Surveys and Feedback Forms

It is a good way of generating leads as you are making your clients feel important through this way. You are asking them for their point of view like what went wrong or what was it which they like the most. You may ask for feedback while they check out if they expected some improvement and later on revert them with your reply. No matter if you made the improvement or no but acknowledging their messages will definitely help you a lot in future. And of course, send them short survey forms via emails from time to time and get their opinions or let them know about the upcoming changes.

5. Get Trusted Backlinks

Okay this is something really important and may help you a lot in lead generation in 2019. Backlinking is somewhat similar to word of mouth referrals where you are getting referred by other websites due to the quality you provide. For instance, offer something that attracts other websites and they start to refer your link to their customers. You may write blogs for other companies or share their content on your website to gain their trust. The best thing in backlinking is providing a great content that exactly link the needs of your clients and this is how you may gain a number of natural backlinks easily.

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